EXPERIENCE

Wine Strategy & Luxury Brand Consulting — Winifera / Winelux · 2005 — present Over two decades advising wineries, hospitality groups and luxury brands on brand architecture, portfolio repositioning, luxury market entry and long-term value creation. Specialised in transforming premium wine producers into internationally recognised luxury brands, with active client portfolios in Argentina, South Africa, Spain and Bordeaux, and export focus on the US, UK, Canada, Brazil and Europe. Creator of three proprietary methodologies: the Diamond Method, the Luxury Pairing Method and the AURA Method.

Latin America Brand Manager — Tim Atkin MW · 2011 — present Fifteen years of strategic partnership with one of the world’s most influential wine critics. Responsible for brand development, market intelligence, editorial coordination and commercial strategy across Latin America, with particular focus on Argentina, Chile and Brazil.

Franchise Holder & Director — IWC Wine Industry Awards Argentina · ongoing Country representative and operational director of the Argentine franchise of the International Wine Challenge, one of the world’s most prestigious and rigorous wine competitions.

Academy Chair — World’s Best Vineyards · ongoing Member of the global academy responsible for selecting and ranking the world’s finest wine tourism destinations, contributing an authoritative Latin American perspective to the international panel.

Expert Panel Member — Great Wine Capitals Global Network · ongoing Contributing expert to the international panel evaluating wine regions and producers across the network’s global member cities, spanning Europe, the Americas, Australia and South Africa.

International Competition Judge · ongoing Active judge at major wine competitions across five continents, evaluating thousands of wines annually. Competitions span the United Kingdom, France, Germany, the United States, Mexico, Argentina and Asia-Pacific, with particular recognition for expertise in Argentine wines and Bordeaux varieties.

Wine Educator & Programme Designer · ongoing Designer and director of elite sommelier and wine professional education programmes for leading international wine organisations, including the ASI Sommelier Bootcamp — coordinating the European and African edition (2021) and the Asia-Pacific and Oceania edition (2022). Former coordinator of Court of Master Sommeliers examinations across South America. Lecturer and conference speaker at industry events in Europe, the Americas and Asia.

Author & Editorial Voice · ongoing Author of The Luxury Pairing Method (English) and Winelux The Book (Spanish) — two works that position wine as a framework for understanding luxury, culture and business at a global level. Regular contributor to Wine Searcher Wine Voices, IWC Insights and the Winelux Business Insider series. Endorsed by Tim Atkin MW, Madeleine Stenwreth MW, Héctor Durigutti and Kate Labate.